Born to be sustainable: How to combine strategic disruption, open innovation, and process digitization to create a sustainable business

Changing societal demands, climate change, and ecological transition lead companies to modify their practices to integrate social and environmental concerns. However, some businesses are born to be sustainable and thrive in today's economy. Indeed, their creators are sustainable entrepreneurs who see opportunities in social and environmental issues. This article studies the constituent elements of these companies: disruptive strategy, social product innovation, and digitalization of processes. An in-depth case study of the iconic company Patagonia identifies the main managerial practices that make up sustainable entrepreneurship. The most remarkable ones are: (1) ability to make radical choices contrary to the most common, supposedly more profitable practices;(2) integration of suppliers as true long-term partners;(3) open sustainable product innovation to achieve excellence in simplicity;and (4) environmental activism to convince others to adopt the same practices.

The expansion of virtual spaces of superstar and star museums during the COVID-19 lockdown

This research studies how the superstar and star museums have expanded their virtual spaces during the COVID-19 lockdown. The netnography methodology investigated 20 superstar and star museums. Findings identified that: (P1) Superstar and star museums offered a new form of visiting space: museums on-demand at home. This approach brings them closer to the ‘platformization’ of the cultural industries. (P2) Museums shifted to a collaborative space by co-creating with their staff, audiences, artists, and with other museums. Practical recommendations for the future of museums after the lockdown focus on the crucial role these new virtual spaces in their visiting experience offer. © 2022 selection and editorial matter, Federica De Molli and Marilena Vecco;individual chapters, the contributors.